Seeking growth in an increasingly competitive market, insole makers are following the lead christian louboutin footwear companies. They are beefing up technology, adding sport-specific SKUs, and developing higher-priced product in an effort to grow the category. Although overall insole unit levels declined by about 31%, and total sales decreased by about 20% at full-line sporting goods stores, growth is expected. Spenco, for example, Christian Louboutin Boots designed six sport-specific products. Insoles for cross-training, walking and running, hiking, court aerobics, and everyday are the beginning of Spenco's foray into specificity, with others to follow. Technology and design are allowing some vendors to target athletes of specific sports, while others are touting features like massaging insoles, Jimmy Choo patent Piri'platform d'orsay sand footbeds that provide hours of evenly dispersed warmth. Packaging is another key element in footbeds as it has to communicate to consumers what the products actually do. Seeking growth in an increasingly competitive market, insole makers are following the lead of footwear companies. They are beefing up technology, adding sport-specific SKUs, and developing higherpriced product in an effort to grow the category. Although SportSCANInfo market data through Jimmy Choo patented leather pumps black showed that overall insole unit levels declined by about 31 percent, and total sales decreased by about 20 percent at full-line sporting goods stores, one prominent retailer expects to see growth.
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